Lydia RenoldMar 275 minBe authentic... easy! Being yourself, right? (Part 2)Why 'authenticity' in branding and content creation is easily used but often misunderstood.
Lydia RenoldMar 266 minIntroducing - "Authenticity - ‘Being Yourself’ vs. Reality" (Part 1)Authenticity has become a very popular term in marketing, branding and content creation. But what does it actually mean in these fields?