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A Content Strategist, Brand Marketer
and Creative.
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Join date: Feb 28, 2023
Posts (4)

May 20, 2023 ∙ 5 min
Authenticity, Controversy and Click-Bait (Part 4)
Two very popular content strategy tools - namely controversy and click-bait - are often at odds with being authentic. Here's why.
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Apr 10, 2023 ∙ 4 min
Authenticity is a good thing... isn't it? (Part 3)
As the ultimate branding buzzword of our age, authenticity doesn't really get questioned on whether it merits its good reputation. But is it
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Mar 26, 2023 ∙ 5 min
Be authentic... easy! Being yourself, right? (Part 2)
Why 'authenticity' in branding and content creation is easily used but often misunderstood.
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Lydia Renold
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