Authenticity, Controversy and Click-Bait (Part 4)
Two very popular content strategy tools - namely controversy and click-bait - are often at odds with being authentic. Here's why.
top of page
A Content Strategist, Brand Marketer
and Creative.
Blog
Lydia Renold
- Apr 10
- 4 min
Authenticity is a good thing... isn't it? (Part 3)
As the ultimate branding buzzword of our age, authenticity doesn't really get questioned on whether it merits its good reputation. But is it
6 views0 comments
Lydia Renold
- Mar 27
- 5 min
Be authentic... easy! Being yourself, right? (Part 2)
Why 'authenticity' in branding and content creation is easily used but often misunderstood.
10 views0 comments
Lydia Renold
- Mar 26
- 6 min
Introducing - "Authenticity - ‘Being Yourself’ vs. Reality" (Part 1)
Authenticity has become a very popular term in marketing, branding and content creation. But what does it actually mean in these fields?
19 views0 comments
bottom of page