Lydia RenoldApr 104 minAuthenticity is a good thing... isn't it? (Part 3)As the ultimate branding buzzword of our age, authenticity doesn't really get questioned on whether it merits its good reputation. But is it
Lydia RenoldMar 275 minBe authentic... easy! Being yourself, right? (Part 2)Why 'authenticity' in branding and content creation is easily used but often misunderstood.
Lydia RenoldMar 266 minIntroducing - "Authenticity - ‘Being Yourself’ vs. Reality" (Part 1)Authenticity has become a very popular term in marketing, branding and content creation. But what does it actually mean in these fields?
