Lydia RenoldApr 10, 20234 min readAuthenticity is a good thing... isn't it? (Part 3)As the ultimate branding buzzword of our age, authenticity doesn't really get questioned on whether it merits its good reputation. But is it
Lydia RenoldMar 27, 20235 min readBe authentic... easy! Being yourself, right? (Part 2)Why 'authenticity' in branding and content creation is easily used but often misunderstood.
Lydia RenoldMar 26, 20236 min readIntroducing - "Authenticity - ‘Being Yourself’ vs. Reality" (Part 1)Authenticity has become a very popular term in marketing, branding and content creation. But what does it actually mean in these fields?
